How to Promote My Business on TV?

In this blog, I'll tell you the case of a small pizza shop that used TV advertising to increase its sales. The pizza shop is called "The Best Pizza in Town" and is located in a small town on the outskirts of the city. The pizza shop is known for its delicious artisanal pizza, but it didn't have much market presence.

The owners of the pizza shop decided to hire a marketing agency to create a TV advertising campaign. The agency recommended that they focus on the following aspects:

Steps to Start Promoting Your Business

●      Clear objectives: The campaign's objectives were to increase brand awareness and generate sales.

●      Target audience: The pizza shop's target audience was families with children.

●      Story: The ad would tell the story of a family enjoying a delicious pizza at "The Best Pizza in Town" and how this experience helped them overcome a bad day.

●      Clear message: The message of the ad was that "The Best Pizza in Town" was the best option for a dinner or a family gathering and to share a special moment.

●      Call to action: The ad encouraged viewers to visit the pizza shop's website to place an order and included the social media of the same where they could see more about their products.

●      The advertising campaign was broadcast on local television for several weeks at lunchtime, when most viewers would be watching TV and thinking about what to eat.

Results of the campaign

Shortly after the campaign began, the owners of the pizza shop began to notice a change. Sales increased and online reviews were positive. Even some people started to be interested in the restaurant just because they saw their friends and acquaintances eating in this new place. Which, although it had been inaugurated for years, had never captured their attention because they did not know it. And this is a crucial detail in how to become a famous company, the reach that your brand can have to a new audience that may be interested.

TV advertising can be classified into the following types according to its format:

Often, people have a misconception about TV advertising, thinking that it is a bit simple or that there is only one format for it. In reality, if you are interested in promoting your business on TV, you need to get rid of this idea and learn about the immense variety of options that television provides for advertising. This could really make the difference on How do you become a famous company, the right choice of publicity changes the whole perspective of audience could have of your business.

Spot

Spots are the most popular format of TV advertising. They are short commercials, usually lasting between 10 and 60 seconds. Spots are a good option for generating awareness of your brand or product and driving sales. However, they can be expensive and they can be zapped by viewers.

Sponsorship

Sponsorship is a type of advertising in which your company pays to have its name or logo associated with a TV show, sporting event, or other program. Sponsorship is a good option for reaching a specific target audience and building brand awareness.

Static advertising

Static advertising is advertising that is displayed in outdoor spaces, such as football stadiums, whose competitions are broadcast on television. Due to the background presence of this type of advertising, it is often shown with a high frequency to make an impact on the user.

Bumper

Bumpers are short commercials, usually lasting between 5 and 10 seconds. Bumpers are a good option for reinforcing your brand message or driving traffic to your website.

Superimprints

This is advertising that appears over the content that is being broadcast without interrupting it. It is used during entertainment programs or sporting events. This format is especially effective for generating impact and attracting the attention of the viewer.

Product placement

Product placement is a type of advertising in which your product or service is featured in a TV show or movie. Product placement is a good option for reaching a large audience and generating brand awareness.

Bartering

Bartering is a system of exchange in which a media outlet cedes a portion of its advertising space to a specific advertiser as a result of the brand delivering the finished piece, so it is considered an exchange between the media outlet and the advertiser. This format is especially suitable for businesses with limited budgets.

Telepromotion

Telepromotion is the use of a prominent on-air personality to promote a product or service. This format is especially effective for generating trust and credibility in the product or service advertised.

How much does it cost to advertise on TV?

Another common question about advertising on TV is the cost, as it can seem very expensive or complicated to do. However, with the right advice, this can not only be simple but its costs will not be a problem for a brand, no matter how small it is. Some of the aspects that can affect the cost of advertising on TV are the following:

●      The type of advertisement: Spots are the most popular format of TV advertising, but they are also the most expensive. The cost of a spot can range from a few hundred euros to several million euros, depending on the duration, the time of broadcast, and the TV channel.

●      The TV channel: The most popular TV channels, such as generalist channels, usually have higher rates than specialized channels.

●      The time of broadcast: Advertisements broadcast during prime time, such as the prime time, usually have higher rates than advertisements broadcast during off-peak hours.

●      The duration of the advertisement: Longer advertisements usually have higher rates than shorter advertisements.

Although this may depend on where you live, the agency you do business with, and even those who have advised you on this deal. A large number of elements can influence this, which is why it is necessary to have the appropriate help that can explain the process to you appropriately, the costs, and how to get the most out of this process. If you still don't know How to Get a Commercial on TV, at the end of this post we will indicate where to find more information.

Advertising has adapted over time to the new alternatives that have emerged in order to reach the widest possible audience. Taking advantage of all these options without underestimating their potential and how useful they can be is key to increasing the reach of your company. If you need help or advice regarding these options or the opportunities that your business could take advantage of, we would be happy to help you. Contact us through any of our digital platforms if you are interested in learning more about this.